Why ICADA
Monday, 18 January 2010 19:09
Why ICADA for organic- and natural cosmetics
1. The ICADA label does not open your market to non-natural companies. Other labels promote companies without traditional natural competence by a natural cosmetic label and open the door into your market and competition to your company (ICADA stops shrinking of your optional market).
2. The ICADA label differs you from imitators and makes your company recognized as a traditional authentic natural cosmetics company again. ICADA supports you, to enlarge your influence into the cosmetic market (enlarge your optional markets)
3. Every ICADA-label- user has influence on the future fate of the label. At ICADA the decisions are not restricted only to large companies with sales volume more than 500.000 EUR in the hand of amateurs without any education in natural cosmetics and branding and who give away the label to discounters or cheap outlets with low prizes.
3. Every ICADA-label- user has influence on the future fate of the label. At ICADA the decisions are not restricted only to large companies with sales volume more than 500.000 EUR in the hand of amateurs without any education in natural cosmetics and branding and who give away the label to discounters or cheap outlets with low prizes.
The ICADA organic and natural cosmetics label is
- a premium quality label
- only for authentic organic- and natural cosmetics companies
- no quality downgrading by discounters, trend surfers or cheap products
- nature orientation in company-culture and product philosophy is obligatory
- organic- and natural cosmetics companies are recognizable again by the ICADA label
- no price discussions for your customers during low-price-actions of discounters with other labels
- quantitative restriction of the label-use in the market for the quality brand care (shortage)
- international, ethical, organic and nature
-easily understood by sales-staff and consumers
- simple: no explanation necessary for stars, steps, organic or natural classes or calculation methods
- no down-grading for high-quality products because of missing stars
- no valuable business hours wasted for explanation of stars-regulations
- transparency, honesty, all rules on the internet
- international availability
- managed reliably by ethical points of view
- protection of the long-term quality-image by professional brand care and admission-restriction due to license-conditions (no conventional cosmetics companies, manufacturer of artificial fingernails, discounters….)
- continuous improvement by the latest knowledge from research, dermatology, natural substance research, cosmetic science..
- dynamic PR and advertising to assist your marketing success
- simple application for cosmetics companies
- organic shares can be advertised, however, are not obligatory
- reasonable prized license conditions
- simple switch for products already labeled without additional costs
- equivalent certifications are accepted, no new examination fee
- The ICADA sign is consciously strict:
a) 80% of the products must be conform to ICADA after transition period
b) Only authentic natural cosmetics companies are authorized by ICADA. Imitators, who pick raw material from a positive list and mix a so called "natural cosmetics" formula are not promoted to the image of a "natural cosmetics company" at ICADA.
c) ICADA is devoted to the skilled bio/organic trade, which offers special competence and nature philosophy to educate consumers and to accompany organic and natural cosmetics sales
- only for authentic organic- and natural cosmetics companies
- no quality downgrading by discounters, trend surfers or cheap products
- nature orientation in company-culture and product philosophy is obligatory
- organic- and natural cosmetics companies are recognizable again by the ICADA label
- no price discussions for your customers during low-price-actions of discounters with other labels
- quantitative restriction of the label-use in the market for the quality brand care (shortage)
- international, ethical, organic and nature
-easily understood by sales-staff and consumers
- simple: no explanation necessary for stars, steps, organic or natural classes or calculation methods
- no down-grading for high-quality products because of missing stars
- no valuable business hours wasted for explanation of stars-regulations
- transparency, honesty, all rules on the internet
- international availability
- managed reliably by ethical points of view
- protection of the long-term quality-image by professional brand care and admission-restriction due to license-conditions (no conventional cosmetics companies, manufacturer of artificial fingernails, discounters….)
- continuous improvement by the latest knowledge from research, dermatology, natural substance research, cosmetic science..
- dynamic PR and advertising to assist your marketing success
- simple application for cosmetics companies
- organic shares can be advertised, however, are not obligatory
- reasonable prized license conditions
- simple switch for products already labeled without additional costs
- equivalent certifications are accepted, no new examination fee
- The ICADA sign is consciously strict:
a) 80% of the products must be conform to ICADA after transition period
b) Only authentic natural cosmetics companies are authorized by ICADA. Imitators, who pick raw material from a positive list and mix a so called "natural cosmetics" formula are not promoted to the image of a "natural cosmetics company" at ICADA.
c) ICADA is devoted to the skilled bio/organic trade, which offers special competence and nature philosophy to educate consumers and to accompany organic and natural cosmetics sales
Simple switch to the ICADA premium label: no all or nothing due to a corresponding license agreement
- no "all or nothing" hurdle
- at every new packaging production or immediately by sticking the ICADA-label on top of the old one
- step by step for each single product possible
- combinations with other labels possible
- with the first product all ICADA support and services available
- proceeding in your product-line step by step
- no double payment for license fees
- no formula-changes of products certified already by other equivalent standards necessary
- conform products do not need yearly inspection for a conformity certificate
- no "all or nothing" hurdle
- at every new packaging production or immediately by sticking the ICADA-label on top of the old one
- step by step for each single product possible
- combinations with other labels possible
- with the first product all ICADA support and services available
- proceeding in your product-line step by step
- no double payment for license fees
- no formula-changes of products certified already by other equivalent standards necessary
- conform products do not need yearly inspection for a conformity certificate
lean cost structures
1. due to detailed license-cost grading starting at 0,6%
2. no investment- or registration fees or other cost hurdles
3. no examining costs for products certified already
The retail trade has the chance again of making itself a name with your differentiable "authentic" organic and natural cosmetics while the discounter next door fights price battles with other labels.
The quality ICADA label gives another chance to be listed at retailers of your choice due to new additional premium claims. ICADA does not participate in the battle and confusion of labels, because it is different: ICADA is in contrast to other labels only for authentic natural cosmetic companies and promotes your image by that.
The quality ICADA label gives another chance to be listed at retailers of your choice due to new additional premium claims. ICADA does not participate in the battle and confusion of labels, because it is different: ICADA is in contrast to other labels only for authentic natural cosmetic companies and promotes your image by that.
Last Updated ( Saturday, 30 January 2010 02:12 )








